GDA Insights offers a wide range of qualitative research services to guide business initiatives such as new product development, loyalty programs, in-store customer experience, advertising development, competitive intelligence, etc.
At the outset of a project, we work with our clients to fully understand the learning requirements and objectives, ingoing theories and hypotheses, scope considerations, etc. This helps us develop a well thought-out research design (or design options). Sometimes traditional focus groups are advisable, whereas other times a more creative, in-context immersive approach is called for.
We handle all aspects of a qualitative project – identifying the facility, developing the screener, managing the recruit, developing the discussion guide, moderating, and producing the final report. We realize that all aspects are important to ensuring a successful project.
At GDA Insights, we do it all, and pride ourselves on the depth of our toolbox – both online and in-person focus groups, mini groups, triads, dyads, IDIs, in-home interviews, shop-alongs, affinity groups, bulletin boards, etc.
We love directly engaging with consumers to understand their thoughts and feelings around the topic of interest, both stated and underlying. We dig deep using relevant research techniques to reach those cherished ah ha moments, where the insights emerge that truly enlighten the team and help drive the business.